Do you have a small business (1-10 employees), that is currently getting more customers offline than online? Do you want to change that? Are your clientele mostly local? For example…
- a computer retailer or repair service in Sydney, Australia – own your geographic niche and pull in the customers who are looking for a business just like yours.
- a landscaper in Melbourne, Victoria – get the jump on competitors.
- a farm supplies shop in Bundaberg, QLD – build a devoted clientele.
- an Italian restaurant in Adelaide, SA – run “Net specials of the week”.
- a busker in Budapest – get hired for “gigs” for 100 miles around
- a deli in Deniliquin, NSW – differentiate yourself and take business from competitors.
- in fact, any type of local business or service – attract and support customers online.
You might think that the Net, more specifically your own Web site, offers few opportunities for businesses with a customer base clustered in a small geographic area. After all, the Web is “world wide”… a “global medium.”
And you would have been fairly correct, up until recently…
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